Aston Villa confirm Adidas for new multi-year kit deal beginning next season


Premier League 2023/24 match balls
Premier League 2023/24 match balls lined up prior to the Premier League match between Manchester City and Aston Villa at Etihad Stadium on April 3, 2024 in Manchester, England. 

Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.

Described as a multi-year deal, no value was given for the new partnership though it is said to be a record for the club. It is the first time adidas have supplied Villa’s kit.

Aston Villa co-owner Nassef Sawiris owns about 7% of Adidas.

Castore were reportedly paying Villa £3 million per season but the relationship with the club started to sour after players complained about Castore’s ‘wet look’ shirts which they said retained sweat and were impacting performance.

Adidas will supply match kit and training wear to men’s, women’s and junior teams.

Chris Heck, president of business operations at Aston Villa, said: “We believe we should be judged by the company we keep and so we are delighted to announce our partnership with adidas, one of the biggest and best sports brands in the world. This partnership represents an exciting new chapter for Aston Villa Football Club as we look to position ourselves consistently amongst the top football clubs globally.”

Last month Aston Villa unveiled a new shirt sponsorship and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons. That deal will run up to the Premier League’s voluntary ban on betting company front-of-shirt sponsorship.

Nick Craggs, global football general manager, adidas, said: ” To partner with the club for the first time in our histories is a signpost for an ambitious future together; from the foundation of making the best product for both athlete and fan, to sharing stories and moments that will connect us with Aston Villa fans the World over.”

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