Bale signs up as R&A Global Ambassador


Gareth Bale of Wales during the UEFA Nations League League A Group 4 match between Wales and Netherlands at Feijenoord Stadion on June 14, 2022 in Rotterdam, Netherlands. 

Footballer Gareth Bale has agreed to become a global ambassador for The R&A in support of its activities to inspire new audiences around the world to play golf.

The Wales international, who has amassed over 100 million followers on social media, will join Niall Horan and Modest! Golf in backing a drive to encourage more people to play golf.

Bale said: “Golf is an amazing sport, and it has always been an ambition of mine to encourage more people to take it up. This is a really exciting move by The R&A and I’m honoured to be able to play my part in their efforts to inspire people of all ages to give golf a try.”

The R&A’s Chief Development Officer Phil Anderton said: “Gareth’s passion for golf is clear for everyone to see and he will play an influential role in supporting the new golfer initiatives we are working on with Modest! Golf and plan to introduce this year. We want to reach new audiences who are not yet aware of golf’s many great benefits, including health and wellbeing.”

Working to secure more male and female influencers, he added: “We believe that role models like Gareth can help inspire more women and young people into the sport and enhance golf’s reputation with millions of followers worldwide.”


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