Juventus sell Moise Kean to Fiorentina


Moise Kean of Juventus
Moise Kean of Juventus reacts after a missed chance during the Serie A TIM match between Juventus and Atalanta BC - Serie A TIM at the Allianz Stadium on March 10, 2024 in Turin, Italy. 

Moise Kean returned to Juventus during a time in which things were certainly far from stable — both for him personally after two years away from Turin and just simply the club in general. Things were nothing close to something you would consider ideal and, in all likelihood, not the kind of environment in which somebody who has had a rocky couple of seasons after leaving the club you grew up at.

Three years later, it’s pretty easy to figure out that Kean coming back didn’t work out well.

Kean’s second stint officially came to an end on Tuesday, as Juventus announced that they have sold Kean to Fiorentina for €13 million and another €5 million in potential bonuses. Kean being sold five years ago was very much a surprising move during a time in which needing a major influx of cash was needed. This time around, as much as cash is still needed to try and fund everything that Cristiano Giuntoli wants to try and accomplish the rest of the summer, it’s been clear for a while that things weren’t working during Kean’s second spell at Juventus — and look no further than his performances last season as confirmation of that.

Kean, who underwent his medical exams in Florence on Monday, signed a contract through 2029 worth a reported €2.2 million net a season.

The official details of the deal, courtesy of Juventus’ press office:

Juventus Football Club S.p.A. announces that an agreement with ACF Fiorentina for the definitive disposal of the registration rights of the player Moise Bioty Kean has been reached for a consideration of € 13 million, payable in four financial years, in addition to variable bonuses up to a maximum of € 5 million.

This transaction generates a positive economic impact on the current financial year equal to € 2.3 million, net of auxiliary expenses.

While he still is just 24 years old and has spread out his senior career at Juventus over two stints, it’s still hard to believe that Kean made his debut nearly a decade ago as a baby-faced 16-year-old who took the primavera and previous stops in the youth sector by storm. Those heights of his first tenure with Juventus when he broke onto the scene just simply couldn’t be matched after coming back from Everton (and his season-long loan spell at Paris Saint-Germain).

Nothing more evident than that than his 2023-24 season where he played in 19 league games with Juventus and failed to score a single goal. (He obviously came very, very close a couple of times, but that ultimately resulted in VAR taking those goals away.)

Combine that with a failed move to Atlético Madrid during last January’s transfer window and you could always see this day coming in which one of the biggest prospects to come out of the Juventus youth academy over the last decade and the club he grew up at parted ways.

There were always flashes when it came to Kean’s game. More during the first couple of years since his return than in the last season when things never truly got going. But, like a lot of young players, he was never able to find the consistency that made him either fully cement a spot in the starting lineup for more than a few weeks or prove that he was going to fully live up to the hype in which he arrived with.

Hopefully this change of scenery works out for Kean and he is able to get his career back on track. The talent is there for a very good player to be shown over an extended period of time — it just won’t happen in bianconero and at the club he grew up at.

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