FC Schalke 04 extend contract with Böklunder by a further two years


Schalke's French midfielder Benjamin
Schalke's French midfielder Benjamin Stambouli reacts during the German first division Bundesliga football match FC Schalke 04 vs Borussia Dortmund in Gelsenkirchen, western Germany, on February 20, 2021. 

A long-term partnership will celebrate its silver jubilee: FC Schalke 04 have extended their contract with Böklunder, a company part of the Zur Mühlen Group (ZMG), until the end of the 2025/26 season. The self-service sausage market leaders have sponsored S04 since 2001 and the brand ‘Böklunder’ is an established part of the catering on offer at the VELTINS-Arena.

“Böklunder remaining a premium partner of FC Schalke 04 is the result of positive and production discussions over the past few weeks. The partnership will be 25 years old at the end of this new contract, which is a rarity in this business. The contract extension is an important sign of continuity when it comes to our premium partners and underlines how successful our partnership has been together,” explained FC Schalke 04’s CEO Matthias Tillmann.

Böklunder will retain their extensive advertising and marketing rights at the VELTINS-Arena, including the now legendary Böklunder fan box.

Maximilian Tönnies is full of positivity regarding the future: “I’m proud and happy that the club and our enterprise group will continue to work together. The continuation of this established partnership, which is unrivalled when it comes to continuity, is a matter close to our hearts. Schalke is a part of our DNA, a family member – and that will always be the case.”

Oliver Schwale (marketing) is also happy: “There is no doubt that Schalke will get back to their old strength. We want to play our part in the club getting back there today rather than tomorrow. With our strong brands Böklunder and Gutfried, we can definitely provide a fresh impetus when it comes to marketing, something that S04 are still fantastic at.”

The Zur Mühlen Group is one of Europe’s leading companies in the meat and sausage industry. Their aim is to provide their customers with the best possible products every day. With brands like Gutfried, Böklunder, Lutz, Könecke, Zimbo, Redlefsen and Schulte, the ZMG is a market leader in Germany in the meat and sausage sector. More than 4,000 employees produce more than two billion consumer packages each year across 12 locations in Germany and Poland.

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